Pittsburgh, PA -- Pittsburgh Steelers broadcast legend Myron Cope, who last week retired after 35 years in the booth, has been selected as the winner of the Pro Football Hall of Fame's Pete Rozelle Radio-Television Award.

The award, given annually by the Hall of Fame, recognizes "long-time exceptional contributions to radio and television in professional football."

Cope, already an established sports writer, began his broadcast career in 1968 when WTAE in Pittsburgh invited him to do a daily morning sports commentary. He joined the Steeler broadcast team soon after and became a much-beloved figure in the city.

His introduction of the "Terrible Towel" became a fixture at Three Rivers Stadium during the Steelers' Super Bowl glory years of the late 1970s, and the tradition continues today.

The 76-year-old Cope will be presented with the Rozelle Award at the Enshrinees' Dinner on August 6 during the Hall's induction weekend festivities.

Previous recipients of the Rozelle Award include Lindsey Nelson, Curt Gowdy, Pat Summerall, Frank Gifford, Dick Enberg, John Madden and last year's winner Van Miller.