If you’ve attended a child’s birthday party of late, my hunch is you’ve already figured that out birthday celebrations aren't what they used to be.
Whether it is a toddler's first birthday or a teenage girl's 16th, the annual extravagance that is now heaped upon millions of children in America is no less than remarkable.
For a little sample of the change, let me suggest a semi-tortuous must-see television program.
First, search your local cable listings to find out when MTV’s "My Super Sweet 16" is airing. Next, carve out 30 minutes and force yourself to watch the whole episode. Finally, be prepared to pick your jaw up off the floor at the end of the show.
Without giving too much away, most parties on the show are exponentially more expensive than any wedding you’ve ever attended. And to top it off, the grand finale is the barely-of-legal-driving-age child being "surprised" with a $50,000-plus new vehicle.
While this over-the-top birthday extravagance is certainly atypical for most youth, it does put pressure on kids of average means to upscale their party. On a recent "My Super Sweet 16" episode, a few young teens screamed into the camera: "My party seems so lame compared to this one."
Whenever I mention the MTV program during one of my presentations, I inevitably get groans from the adults in the crowd. But their groans of disapproval don’t jive with the current reality. If I had a nickel every time a parent told me their child attended yet another out-of-control birthday celebration, I’d have a tidy sum.
One of the most egregious birthday scenarios was relayed to me by Rick, a Chicago father whose 10-year-old son Jack attended a birthday party of a school friend.
"When the party was over, I went to pick up Jack at his friend’s house and I couldn’t believe my eyes." said Rick. "The parting gift for each child attending the party was a brand-new bicycle," said an exasperated Rick.
Stunned, I asked him how he handled the situation.
"I gave my son two options," said Rick. "He could either return the bike to his friend, or he could pick his favorite youth charity and we would drop the bike off on the way home. He chose the latter."
If your child has adequate amounts of stuff, consider taking a different path for their birthday. Jessie and Jason did just that for their daughter’s fifth -- and golden -- birthday party. Here’s how:
- On the invitations, they specified only one gift with a cap of $15.
- The invitation also mentioned that half of the presents would be donated to a local charity for low-income single mothers and their children.
- Before the party, they took their daughter Anna to the charity to learn more about the children she would be helping.
- After the party, Anna and her parents delivered the presents to the charity.
I just received an email from Jessie and she mentioned the charity would be doing a story on Anna and her recent sharing experience.
How have youth birthday parties changed from when you were young to today?
Americans spend upwards of $10 billion a year on birthday parties. Children’s parties are a big part of that amount, accounting for 65 percent of all spending on birthday party ware.
Source: Hallmark
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Nathan Dungan is the author of the book, "How Not To Be Your Child's ATM: Prodigal Sons & Material Girls." Dungan is the president and founder of Share Save Spend LLC, an
organization that helps people of all ages develop and maintain healthy
financial habits. For more information, please visit sharesavespend.com.