STAMFORD, Conn. -- A new study shows the low-carb craze is losing steam.
More than half of the 500 people polled by the research firm Insight Express who have tried the low-carb diet have given up, and interest in the diet craze appears to have leveled off.
The survey found that fewer than 10 percent of Americans are currently on popular low-carbohydrate diets such as Atkins, South Beach and The Zone.
In contrast, a survey conducted in December of last year by Opinion Dynamics Corporation found that, at the time, 11 percent of Americans were on low-carb diets, according to Reuters.
Many say they would rather cut calories and fat from their diet than eat only low-carb foods.
In fact, the survey found that fewer than one in five would consider buying a low-carb product because they perceive that low-carb foods and diets are an unhealthy way to eat.
The survey also found that consumers consider calories and fat before carbohydrates when buying grocercies.
That is disheartening news for U.S. food companies that have spent millions to bring low-carb products to store shelves.
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